In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results fr....

Editor's Pick in Web Promotion, November 2005
Read this article to learn 8 most important steps to maximizing your RSS feed for the exposure it deserves.

Editor's Pick in Web Promotion, November 2005
Webmasters who understand what to do with a blog once they install one are reaping huge rewards in targeted traffic, incoming links, and faster search engine spidering. Read this article to jion their ranks.

Editor's Pick in Web Promotion, June 2005
The advent of RSS brought a better way for moving content around the web. It may have simultaneously also introduced the best means of chasing the spiders.

What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment. I think the easiest way to explain it is to walk you through an example of RSS in action...

Editor's Pick in Web Promotion, April 2005
RSS and Blogs are the topics of the moment. Seems like everyone is talking about it. Granted, there is too much hype about RSS and Blogs. But where there's hype - there's interest! And with good reason - RSS is posed to be the break o......

A lot of fuss has been made over RSS and the vast benefits it can bring to webmasters on both ends of the RSS syndication. However, a lot of webmasters have absolutely no idea how to create an RSS feed or how they can incorporate an RSS feed on their website. A tool is not very useful if you do not ...

I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another. I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'. All...