Recently, I needed to purchase some specific promotional materials. No problem, I thought, I'll find a source online. The industry is fairly competitive and the sites t...

I'm often asked how often one should submit or resubmit their site to the spidering search engines. Many people believe they should submit their site on a periodic basis to keep their site in the search engines' "faces." Submitting URLs that are already...

In this article I discuss seven illegal, or almost illegal, search engine optimization and related techniques. 1. Trademarked Keywords In Domain Names If ...

The smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Search engines do help but they are not a panacea. They're simply a lazy way to do so with ...

While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site ...

What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how m...

There are millions of web sites, with more being added daily. Guess what! A great many of them fail to use proper meta tags or keyword frequency. They will never get a high ...

There are enormous benefits for making your site more 'link friendly' in today's Web marketplace. We'll discuss these benefits in just a moment, but first, let's define t...

Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedo...

1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most e...